On TuesdaInternet_iStock_180x96y Fashionista was fortunate to attend a workshop hosted by her friends at Olswang for businesses on the Centre for Fashion Enterprise’s Front Row FashTech incubation programme.

Having led the fledgling entrepreneurs though some key issues around creation and protection of IP rights and hints when negotiating commercial agreements, the participating businesses were given the opportunity to put questions to a panel of players within the ever growing start-up scene in London.

The panel, chaired by CFE Director Wendy Malem included  Leo Castellanos from Saatchinvest; Spencer Collins, a corporate lawyer from Olswang, Erik Vonk, a crowdfunding mentor; and Tim Stone from investors, Breed Reply, an incubator that invests in solutions involving the Internet of Things. 

It is clear that venture capital funds, angel investors and all those involved in seed funding get many thousands of approaches from wannabe start-ups so it’s hard to stand out from the crowd. The way start-ups deliver their pitch is critical to success, with all panellists agreeing that your story needs to be simple and clear.

When asked what to cover in a pitch Leo Castellanos gave a very succinct reply: what is the problem you are trying to solve; what’s your solution; how big is the market; and who is your team.

Fashionista is feeling very inspired by the energy and buzz in London within the start-up and high growth sectors, and is looking forward to  London Technology Week which starts on 15 June with a host of events across many sectors including fashion and retail.

By: Sarah Wright
| Edit

Post a Comment

Your email is never published nor shared. Required fields are marked *

*
*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>