November 12th, 2015

Move over Apple, enter TagHeuer’s new Connected smartwatch

While there has been lots of talk about the opportunities afforded by wearable tech, the only commercial success to date has been Apple’s Watch. Perhaps this is because there are not many players who have the necessary expertise in both the creative and technical disciplines to produce a “smart” product that is also beautiful .

This week, we see a new entrant to the market with LVMH’s Tag Heuer launching a new hybrid luxury timepiece called Connected with added “smarts” created in collaboration with both Google and Intel. The new smartwatch is powered by an Intel Atom processor and connects the user to the online world via Google’s Android Wear platform.

Connected

As reported on Business of Fashion and Wareable Tag Heuer’s new watch is currently made at Intel manufacturing sites which is why it cannot bear the prestigious “Swiss Made” tag,  and instead makes reference to its Swiss heritage by including “Swiss Engineered” on the watch case.

With the luxury watch suffering a decline in sales, it will be interesting to see if other brands follow Tag Heuer’s lead and look to build partnerships with tech giants to enable them to compete with the likes of Apple.

From a legal perspective these collaborations are usually very interesting and can be challenging from a drafting perspective. It is vital before embarking on a joint product development that each party understands what is expected of them in terms of their contribution, but also what they will each own in terms of the resulting intellectual property and technology. No doubt the tri-partite agreement which enabled the Connected watch to be made would make an interesting read!

 

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June 26th, 2015

e, m, s …

It is not so long ago we graduated from traditional bricks and mortars shopping to the brave new world of e-commerce. Many, myself included, thought it would never catch on. Clearly, I am more than happy to admit, I was very wrong. Over the years, a growing majority of my shopping has been done online […]

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Fashionista has been reading a recent decision about a two stripe trade mark on sports shoes.  The case concerned an application for a Community trade mark, a position mark, consisting of “two parallel lines positioned on the outside surface of the upper part of a shoe…the parallel lines run from the sole edge of a […]

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On Tuesday Fashionista was fortunate to attend a workshop hosted by her friends at Olswang for businesses on the Centre for Fashion Enterprise’s Front Row FashTech incubation programme. Having led the fledgling entrepreneurs though some key issues around creation and protection of IP rights and hints when negotiating commercial agreements, the participating businesses were given […]

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Gucci America Inc v. Alibaba Group Holding Ltd, U.S. District Court, Southern District of New York, No. 15-03784 Kering SA, the owner of luxury brands such as Gucci and Yves Saint Laurent, has filed a lawsuit in New York against Chinese e-commerce giant Alibaba Group for conspiring to manufacture, offer for sale and traffic in […]

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Fashionista attended an excellent event this evening organised by the newly launched Fashion Business School debating the issues fashion enterpreneurs have to grapple with to succeed in business. Hosted by Bloomberg, a distinguished panel of guests provided their advice to the fashion labels of the future including: Frances Corner, Head of London College of Fashion and Pro-Vice […]

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The European General Court dealt a double blow to Louis Vuitton last week, ruling invalid two figurative Community trade marks protecting the luxury brand’s classic chequerboard patterns (T-359/12 and T-360/12). The court found a lack of distinctive character (contrary to Article 7(1)(b) of the CTM Regulation (207/2009/EC)) and failure to acquire distinctive character through use […]

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April 9th, 2015

Is Versace a Copycat?

Rumour has it that Versace is soon to be at the wrong end of a legal dispute following allegations that they have copied the t-shirt designs of British born, Los Angeles based, artist, Kesh. Kesh teamed up with American Apparel back in 2013 to design the ‘Face Le New’ t-shirt (as displayed on the left […]

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Fashionista was interested to read about the ‘unusual’ decision handed down by the Court of Appeal last week in the matter of Roger Maier and Assos of Switzerland SA v ASOS plc and ASOS.com Limited at [2015] EWCA Civ 220. Despite finding likelihood of confusion and damage to distinctive character, a 2-1 majority accepted ASOS’s […]

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France’s recent decision, to potentially ban the use of fashion models with a BMI of 18 or less, has reignited the debate about fashion houses’ use of underweight models. France could soon join Italy and Spain which adopted rules, and Israel which introduced legislation, against too thin models on the catwalks or in advertising campaigns. […]

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